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Thursday, 16 August 2012

Business Sales


1 - Understand What Your Market Actually Wants
It is important to do research and listen to what your market actually wants. If you are selling oranges for example, and your market wants apples don't go and pitch about oranges as no one will care. Either find a market who wants oranges, or start selling apples instead! Give them what they want.
2 - Package Your Offer Using Your Customers Language
Your customers will use certain words and act in a certain way. If you can tap into this and understand your customers neurology then you will earn trust and respect quickly. Your prospects will feel like you know them already. This is very subtle, but very powerful.
3 - Be Certain About Your Offer
People are going to do a deal with you on faith that you will supply a product or service. Ultimately they are buying you as a person after what you have promised. If you cannot be certain about what you are offering, your prospect isn't going to be either, you have to go there first and get them to follow you.
4 - Aim To Please Your Target Market, Not Everyone
Don't try and be a jack of all trades to please everyone, it will never happen, and you just end up watering down your expertise. Instead try to please a specific person with the specific offer you have. This is the quickest way to double your sales quickly and easily.
5 - Stick To Your Strengths At Selling
There are so many different ways of selling, be it online, face to face or telesales for example. I know people who prefer telesales as they don't feel confident standing in front of people, I know people who stick to online and use client attraction models so they don't have to engage anyone in the first instance, and then there are people like me who love face-to-face interactions. Just stick to what you are good at and enjoy it!
6 - Learn From Objections
Receiving objections is part and parcel of sales, accept this and don't get worried about it, start having fun with them instead. Always have a go at challenging an objection; you will be surprised how often giving a reason or further explanation will overcome them. Also, if you don't overturn it on that occasion, you can prepare how you would react next time it comes up.
If you apply each of the sales tips free beginners guide to your offer, you will find your confidence will increase and more people will take you up on what you have to offer.
Any business owner or entrepreneur, including you, can improve their selling skills and OBLITERATE your fear of selling forever

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